The latest news & trends in media buying & web marketing.

Media Planning Media Planning

Good news: Google Ads advertising investment tax abolished

Since October 1, 2024, Google had been charging a Digital Services Tax (DST) for ads served in Canada. However, as of July 1, 2025, this tax will no longer be charged, following the Canadian government's announcement to end this measure on June 29. 

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Media Planning Media Planning

What is digital marketing?

Here are some key elements of digital marketing: organic search, paid search, social network marketing...

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