Be successful with e-commerce!
We have a solid expertise and the highest certifications in e-commerce!
Online sales. Product catalog. Connected items feed. Google & Facebook Shopping.
From the structure of your online store to the promotion of your items, nothing should be left to chance. A well-structured store and a well thought-out distribution strategy are the keys to success in this highly competitive environment.
4 steps
The key steps to ensure the success of your online store and its marketing!
Analysis of your E-Commerce strategy
Establishment of the strategy according to your needs and sales objectives
Evaluation of the structure of your store
Audit of your advertising accounts
Verification of analytical and transactional follow-ups
Analysis of your competitors
Recommendations for your online store, adapted to the platform used
Creation & Launch of your campaign
Creation of product flows
Creation and connection of the product catalog
Target audience structure
Implementation of analytical and transactional follow-ups
Create dynamic ads to engage your potential customers
Implementation of bidding strategies
Measure & Analyze performance
Creation of your personalized dashboard
Measurement of transactional data from the digital campaign
Measuring the return on investment of your campaign
Analysis of the performance of your website and your store
Optimization, proactivity & consulting services
We optimize your campaigns according to our analysis to constantly improve your performance
Creation of A/B/C/D tests to maximize your performance
We advise you on the next actions and/or technological tools beneficial to your business
"We have been working with Planning Media since the beginning of the pandemic and have always had personalized and efficient service. Our online sales have tripled as a result of Planning Media's optimizations and digital marketing skills."
- Antoine - ABP Group
Our approach
The Planning Media Experience
Dominate
your competitors by partnering with the best digital agency specialized in e-commerce
Go beyond
your goals by investing wisely & effectively with a proactive growth partner, not just a regular supplier
Own
your accounts and especially your data which is a gold mine for your company
Take advantage of
100% transparency and no fixed-term contracts
Choose
a firm that has understood that digital is a service and not a product that is sold in packages
Master
your vessel, but you will be guided by the best certified experts
Questions / Answers
FAQ
What do you mean by a well-structured online store?
The importance of a well-structured store is paramount. Titles, descriptions, prices as well as the segmentation of the different categories are vital aspects for the success of your advertising campaigns. Nothing should be left to chance. Here the expression "Less is more" does not apply. It is necessary to add as much detail as possible to your product pages.
What is a product flow?
A product feed is the link that connects your online store to different distribution platforms such as Google, Facebook and Instagram. In concrete terms, it is a file containing all the details of your products, which is automatically updated on a regular basis.
What is a
product catalog?
The catalog is created from the product feed and can be associated with different platforms and accounts. For example, it is what allows you to display your products on your Facebook page or Instagram profile. It is also thanks to a product catalog that your items will be available under the "Shopping" section of Google.
What is a shopping campaign on Google Ads?
A dynamic ad uses product catalog information to create a selection of items unique to each user to maximize engagement. The goal is to offer the combination of items and ad format most likely to generate online sales.
How do you measure the return on investment?
By measuring your site's transactional data, it is possible to attribute the portion of revenue directly to advertising efforts. It is therefore easy from this analysis to measure the profitability of different digital campaigns.
