Trust us with your programmatic media buying strategy and get success!
We are a media agency with over 12 years of experience in programmatic media buying!
Be present in the right places. Reach the right audience. Create a major impact for your brand.
Achieve success with your programmatic media buying strategies. Whether it's Real-Time-Bidding, Deal ID or Direct, we are your trusted partner for success.
4 steps
Key steps to successful programmatic media buying strategies!
Establishing your brand objectives
Establishing your business objectives
Global review of your brand and its presence
Establishing the message strategy
User Experience (UX) Assessment
Verification of analytical follow-ups
Research and analysis of your target audience
Definition of your target audience
Establishment of personas
Setting up the necessary messages and visuals.
Behavioral analysis of your consumers
Creation and planning of the media plan
Setting up the campaign media calendar
Planning of advertising offensives
Budget allocation
Discussion with the different networks (Deal ID, Direct, Exchanges)
Media buying, programming and optimization
Placement programming, creatives, audiences and budgets
Quick review of the first results and optimization
Update of results-based investments
More traffic on the website, more people in stores and more sales thanks to a web and TV offensive via the TVA network during the field hockey playoffs!
- Christian L. - Owner. Top of the range mattress warehouse
Our approach
The Planning Media Experience
Dominate
your competitors your industry by partnering with the best agency recognized and certified by industry leaders
Go beyond
your goals by investing wisely & effectively with a proactive growth partner, not just a regular supplier
Own
your accounts and especially your data which is a gold mine for your company
Take advantage of
100% transparency and no fixed-term contracts
Choose
a firm that understands that media and digital marketing are services, not products to be sold in packages
Master
your ship, but you will be guided by the best experts!
Questions / Answers
FAQ
What is programmatic advertising?
Programmatic advertising is an exclusively digital form of advertising. It allows the purchase of advertising campaigns on the web, radio and connected TV via a DSP (demand side platform). DSPs offer access to a large broadcast inventory and also allow advertising targeting by audience, sites and web page topics, in addition to being able to geolocate campaigns.
Programmatic advertising also allows for the automatic purchase of ad placements using real time bidding. Depending on the type of placement or audience sought, programmatic advertising uses different algorithms and artificial intelligence to determine the best placement corresponding to the parameters established in the campaign.
What are the benefits of programmatic advertising
Programmatic advertising has many advantages. First of all, it offers greater flexibility than direct placements, since placements, bids, audiences and geography of a campaign can be adjusted in real time. Direct buys generally require dealing with a sales representative who will establish a media placement plan that is fixed and therefore much less flexible.
One of the great advantages of programmatic advertising is the ability to establish Deals ID with different providers. Deals id allow access to a certain type of pre-established inventory at a fixed price determined in advance in the agreement with the publisher and the advertiser. Deals id are generally used for branding purposes to gain access to premium inventory offering better visibility.
Programmatic advertising, thanks to its flexibility, can also allow for better optimization and cost control. Because ad campaigns can be optimized in real time, budgets can be easily shifted to the campaigns and audience segments that perform best.
In addition, it is also possible to have greater flexibility in terms of advertising messages, since it is possible to test and optimize several advertising and creative messages at the same time.
How does programmatic advertising work?
Since programmatic is a real-time bidding (RTB) system, there are several elements that come into play to enable the delivery of ads to the final audience.
First, Supply Side Platforms (SSPs) manage the available ad inventory and offer it for auction. SSPs coordinate the supply and distribution of ad inventory.
On the other side, we find the Demand Side Platforms (DSPs) that bid on the available inventory of the SSPs. It is through DSPs that advertisers will build their campaigns and determine their audiences.
The connection between SSPs and DSPs is made via a Ad Exchange. It is in fact a digital trade space that allows advertisers and publishers to buy and sell advertising space.
Finally, the ads are displayed to the end user according to the bid established in real time.
How much does programmatic advertising cost?
The purchase of programmatic advertising is done in CPM (cost per thousand impressions). The CPM varies depending on the type of ad, audiences, placements and bids for a given segment.
Video ads generally have a higher CPM than static or animated GIF ads. However, video ads generally have a higher user engagement rate.
Since programmatic advertising is generally used to increase brand awareness, it is more for advertisers who have a larger advertising budget to be able to have a high enough frequency to increase awareness.