Achieve success with your social media content strategy!
At Planning Media, we're with you every step of the way to create an impactful strategy.
Key steps to a successful social media content strategy
Analysis and evaluation of current strategy
We analyze your current performance and that of your competitors to identify opportunities for improvement. We evaluate existing content, review your brand messaging strategy, and establish a customized strategy aligned with your business objectives.
Audience definition and brand alignment
By clearly defining your target audience, identifying the pillars of your content, and deepening our understanding of your brand's personality and image, we design a strategy perfectly tailored to your needs.
We prepare a comprehensive content plan, taking into account seasonality, trends and your key messages. A detailed publication calendar is then drawn up to organize release dates, ensuring seamless execution of the strategy.
Drawing up a publication schedule
Production of engaging content
Once the schedule is in place, we move on to content creation. This includes shooting photos, making videos, and designing graphic visuals, all aligned with the defined strategy to ensure attractive, consistent content.
Community management
Community management involves interacting with your audience, responding to comments and messages, and maintaining a positive relationship with your subscribers. We provide a continuous presence to encourage engagement and strengthen the bond between your brand and your community.
Ready to rethink your strategy?
Creating content for social networks
Our agency offers a full range of content creation services for major social media platforms, such as Instagram, Facebook, TikTok, LinkedIn, and Pinterest. With our tailored approach, we design social content that instantly captures the attention of your target audience.
Today, an effective content strategy on social media relies on the creation of short, punchy videos, such as Reels and TikToks. Our content creators have mastered the art of telling captivating stories in just a few seconds.
For us, quality content is the essence of a successful social strategy, and it's at the heart of our commitment.
VIDEOS
Reels Instagram
Tiktok videos
Corporate videos
Evergreen videos
PHOTOS
Lifestyle photos
Product photos
Graphic images
Carousels
Influence marketing
We work with agencies that specialize in managing content creators and influencers, enabling you to reach specific communities and increase your visibility.
Through carefully selected influencers, we help you promote your products or services to audiences who share the same interests and values as your brand.
We support companies every step of the way: identifying the influencers best suited to their objectives, ensuring the creation of quality content that resonates with their audience, and measuring the real impact of each influencer campaign.
Whether you're building awareness, generating engagement or increasing sales, we ensure that every partnership is aligned with your marketing ambitions for maximum impact.
FAQ
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A content strategy enables you to structure your publications, effectively reach your target audience, and increase your online visibility. Without a plan, your efforts risk lacking impact and consistency.
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It depends on your industry and your audience, but in general, posting regularly (several times a week) helps maintain engagement and stay fresh in your subscribers' minds.
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The main performance indicators are engagement (likes, shares, comments), audience growth, and traffic generated to your website. Regular analysis of this data enables you to adjust your strategy if necessary.
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Short videos, such as Reels and TikToks, are working very well at the moment. However, the type of content depends on your target audience and the platforms you use. The important thing is to vary the formats (images, videos, stories) to keep the audience engaged.