Organic referencing (SEO)
We are a firm of experts in organic search engine optimization (SEO)
Better web presence and visibility. More quality traffic on a continuous basis!
The search engine algorithm takes into account hundreds of signals when ranking different websites. Understanding this algorithm allows you to control how search engines perceive your site and where it will be ranked on the results page. This is why it is important to have a good SEO strategy. Our experts are certified in SEO writing and our analysis tools are always at the cutting edge of technology to optimize your website's presence, visibility and traffic.
4 elements
The basic elements to establish your organic search strategy (SEO)
Health of your web (Technical SEO)
User experience including website speed and Core Web Vitals)
Code elements that can be optimized
Hidden content that can hinder indexing (e.g. ALT image), broken links, sitemaps, robots.txt, etc.
Content of your website pages
Optimization of titles, descriptions and other page indexing data (metadata) to provide the right information to search engines
Optimization of headers (H1, H2, etc.) and optimization of texts and semantics of the page
Review of structured data (Schema.org) to communicate important information to search engines
Blog post content
Search for topics related to your brand, products and services that are in high demand
Writing blog posts following the recommendations of our SEO intelligence software
Integration of blog posts on your website and distribution of content via the right platforms (social networks, newswire, etc.)
Internal and external links and web assets
Optimization of the different content platforms surrounding your website (e.g. Google My Business, Facebook page, YouTube channel)
Search for opportunities to obtain external links via different media platforms (e.g. newspapers, news reports, etc.)
Plan the internal links present in the website(meshing)
Very efficient and professional team, I highly recommend this agency for your SEO and Google Ads strategies!
- Malavanh P. - Basco Doors & Windows
Our approach
The Planning Media experience for your organic referencing (SEO)
Dominate
your competitors your industry by partnering with the best agency recognized and certified by industry leaders
Go beyond
your goals by investing wisely & effectively with a proactive growth partner, not just a regular supplier
Own
your accounts and especially your data which is a gold mine for your company
Take advantage of
100% transparency and no fixed-term contracts
Choose
a firm that has understood that digital is a service and not a product that is sold in packages
Master
your vessel, but you will be guided by the best certified experts
Questions / Answers
FAQ
What is SEO?
SEO is the acronym for Search Engine Optimization. It is also called natural or organic referencing, because it requires a more in-depth work to make your company visible in a natural way. It is a marketing strategy that includes all the practices put in place to design and maintain a quality website so that it appears in the first results of a search engine like Google.
How to do SEO?
SEO is an ongoing process. The basis of this strategy lies in the identification of the different keywords of your sector of activity. These keywords must be integrated into the website as they are indicative of the search intentions in your market. It also requires constant internal optimization of the site by reviewing the structure, titles, meta descriptions, permalinks and ALT attributes of images. Of course, successful SEO also relies on quality content, rather than quantity.
Why is SEO important?
A good SEO strategy is the best method to generate traffic to a website. It is inexpensive, improves the user experience and optimizes visibility in the long term. The traffic generated by SEO is qualified and guarantees a higher conversion rate. SEO optimization of a website can take time, but the results remain profitable for long periods of time.
What is internal and external linking in SEO?
On the Internet, the majority of pages contain links to other web pages, this is called the mesh. The internal mesh refers to all the links that refer to other pages of the same website. It is an important practice that optimizes the ergonomics of the website and allows the user to navigate easily. The external linkage corresponds to the links on your website leading to other sites and vice versa. Thus, external linking has the direct effect of improving the accessibility of a page by linking it to others.
What is an SEO audit?
The SEO audit is a technical and semantic analysis of a website that allows to identify the strong points and improvement. We analyze the construction of the site according to the user experience and according to the search engine robots. It is also an analysis of the relevance of the keywords used to ensure that they are strategic. The audit is therefore the first step in developing an effective organic SEO strategy.
How do I measure the success of my SEO efforts?
It's easy to get lost! There are 3 units of measurement that are fundamental in organic search engine optimization (SEO). These are the authority score which defines the importance that your website has in the eyes of search engines, the presence which is measured with a % of visibility on certain search terms and the traffic which is measured via Google Analytics in sessions. There are obviously many others, but basically, it is important to focus on a small number and do the job right!