Organic referencing (SEO & GEO)

 
 

 Better web presence and visibility. More quality traffic on a continuous basis!

Search engine algorithms take hundreds of signals into account when ranking websites. Understanding these criteria gives you greater control over how your site is perceived and positioned in the results.

With the advent of generative AI and response engines like Google's SGE, GEO (Generative Engine Optimization) is becoming an essential complement to traditional SEO. The aim: to make your content appear directly in AI-generated responses, not just in the results list.

SEO is evolving to meet these new challenges. A combined SEO + GEO strategy is now essential to maximize your visibility, online presence and traffic. Our certified experts and advanced tools will support you in this transition.

 

 4 elements

The basics of a successful SEO & GEO strategy

 
 

Health of your web (Technical SEO)

  • User experience including website speed and Core Web Vitals)

  • Code elements that can be optimized

  • Hidden content that can hinder indexing (e.g. ALT image), broken links, sitemaps, robots.txt, etc.

 

Content of your website pages

  • Optimization of titles, descriptions and other page indexing data (metadata) to provide the right information to search engines

  • Optimization of headers (H1, H2, etc.) and optimization of texts and semantics of the page

  • Review of structured data (Schema.org) to communicate important information to search engines

 

Blog post content

  • Search for topics related to your brand, products and services that are in high demand

  • Writing blog posts following the recommendations of our SEO intelligence software

  • Integration of blog posts on your website and distribution of content via the right platforms (social networks, newswire, etc.)

 

Internal and external links and web assets

  • Optimization of the different content platforms surrounding your website (e.g. Google My Business, Facebook page, YouTube channel)

  • Search for opportunities to obtain external links via different media platforms (e.g. newspapers, news reports, etc.)

  • Plan the internal links present in the website(meshing)

 

Very efficient and professional team, I highly recommend this agency for your SEO and Google Ads strategies!

- Malavanh P. - Basco Doors & Windows

Our approach

The Planning Media experience for your organic referencing (SEO)

 

Dominate

your competitors your industry by partnering with the best agency recognized and certified by industry leaders

Go beyond

your goals by investing wisely & effectively with a proactive growth partner, not just a regular supplier

Own

your accounts and especially your data which is a gold mine for your company

 

Take advantage of

100% transparency and no fixed-term contracts

Choose

a firm that has understood that digital is a service and not a product that is sold in packages

Master

your vessel, but you will be guided by the best certified experts

 

FAQ

  • SEO is the acronym for Search Engine Optimization. It is also called natural or organic referencing, because it requires a more in-depth work to make your company visible in a natural way. It is a marketing strategy that includes all the practices put in place to design and maintain a quality website so that it appears in the first results of a search engine like Google.

  • GEO, for Generative Engine Optimisation, is a new approach to SEO that aims to optimize content for generative response engines, such as those built into Google SGE, Bing Chat or ChatGPT.

  • SEO is an ongoing process. The basis of this strategy lies in the identification of the different keywords of your sector of activity. These keywords must be integrated into the website as they are indicative of the search intentions in your market. It also requires constant internal optimization of the site by reviewing the structure, titles, meta descriptions, permalinks and ALT attributes of images. Of course, successful SEO also relies on quality content, rather than quantity.

  • A good SEO strategy is the best method to generate traffic to a website. It is inexpensive, improves the user experience and optimizes visibility in the long term. The traffic generated by SEO is qualified and guarantees a higher conversion rate. SEO optimization of a website can take time, but the results remain profitable for long periods of time.

  • On the Internet, the majority of pages contain links to other web pages, this is called the mesh. The internal mesh refers to all the links that refer to other pages of the same website. It is an important practice that optimizes the ergonomics of the website and allows the user to navigate easily. The external linkage corresponds to the links on your website leading to other sites and vice versa. Thus, external linking has the direct effect of improving the accessibility of a page by linking it to others.

  • The SEO audit is a technical and semantic analysis of a website that allows to identify the strong points and improvement. We analyze the construction of the site according to the user experience and according to the search engine robots. It is also an analysis of the relevance of the keywords used to ensure that they are strategic. The audit is therefore the first step in developing an effective organic SEO strategy.

  • SEO success can be measured with a few key indicators:

    • Keyword positioning: Track your rankings on targeted queries.

    • Click-through rate (CTR ): Measures the attractiveness of your titles and descriptions.

    • Organic traffic: Analyze the volume of visits from search engines.

    • Engagement: Time spent, bounce rate, page views.

    • Conversions: Measure concrete actions generated (sales, leads).

    • Indexing: Check which pages are indexed.

    • E-E-A-T: Make sure your content demonstrates expertise and reliability.

    This data provides a clear picture of the impact of your SEO efforts.

 

Would you like to get a free SEO audit?