OFFLINE MEDIA BUYING

Discover how our expertise in offline media buying can transform your marketing strategy.

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At Planning Media, we understand that the success of a campaign lies in the perfect balance between online and offline channels. Thanks to our strategic, personalized approach, we can help you reach your target audience efficiently and effectively.

Why choose offline media buying?

Despite the rise of digital media, traditional communication channels such as TV, radio, print and billboards still play a key role in successful marketing strategies.

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Reach a large audience: Offline media reach mass audiences, making them ideal for awareness campaigns.

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Reinforce credibility: Campaigns on traditional channels are often perceived as more credible and reliable.

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Create local impact: Local radio, regional newspapers and billboards are ideal for geographically targeted campaigns.

Our offline media buying services

At Planning Media, we offer a complete offline media buying service, including :

  • We start with an in-depth analysis of your target market and campaign objectives to define the best strategy.

  • Television, radio, press, billboards - we choose the media that best suit your audience and your objectives.

  • Thanks to our network and expertise, we negotiate the best locations and rates to maximize your return on investment.

  • We measure the impact of your campaigns and adjust our strategies in real time to guarantee the best possible results.

Why work with Planning Média for your offline media buying?

  • Years of experience in offline media buying with proven results.

  • Every customer is unique. We create strategies tailored to your specific needs.

  • We have established strong partnerships with broadcasters and publishers to guarantee premium locations.

  • We have access to exclusive, high-quality TV audience data, resulting in better targeting of advertising on linear and streaming channels.

Case Studies

Here's how we've helped companies boost their visibility through successful offline media campaigns:

Grisport Canada

A TV and billboard campaign that considerably raised brand awareness

10x increase in newsletter subscribers

50% increase in sales following campaign broadcasts

Grisport billboard

Boisvert Chevrolet and Saint-Eustache Chevrolet

Successful sponsorship and activation campaigns that generated incredible visibility with target customers 

A targeted poster strategy and radio campaigns that had a direct impact on dealership visits

Ready to boost your marketing strategy with offline media buying?

Contact our team today for a free consultation.

FAQ

  • Offline media buying involves acquiring advertising space on traditional media such as television, radio, print and outdoor advertising. These channels enable us to reach large or targeted audiences, in a context other than digital. These campaigns generally aim to increase brand awareness.

  • Offline media offer several advantages

    • Extended reach: ideal for increasing brand awareness.

    • Enhanced credibility: advertising on traditional media is often perceived as more reliable.

    • Precise geographic targeting: through local channels such as regional radio, local newspapers, highway signs and cinemas.

    • Tangible experience: physical media leave a lasting impression.

  • We start with a thorough analysis of your target market and campaign objectives. Then we identify the most relevant channels to effectively reach your audience, taking into account factors such as demographics, geography and media habits.

  • Planning Média offers a complete service including 

    • Market analysis and strategy: understanding your audience and defining your objectives.

    • Channel selection: choosing the right media (TV, radio, press, billboards, posters).

    • Negotiation and purchasing: obtaining the best locations and prices.

    • Graphic design and message strategy: Creation of the visuals for your campaign and the advertising message.

    • Monitoring and analysis of results: impact assessment and strategic adjustments.

  • We use tools such as Numeris and NLogic to access high-quality TV audience data. This information enables us to evaluate campaign performance and optimize strategies accordingly. We can also measure the impact of an offline media buying campaign on your website and sales.

  • Absolutely. A multi-channel approach integrating both traditional and digital media can maximize the reach and impact of your campaigns. For example, the use of QR codes on print materials can direct consumers to online platforms, creating synergy between the two worlds.

  • The budget depends on a number of factors, including the channels chosen, the duration of the campaign and the desired reach. We work with you to define a budget tailored to your objectives and maximize your return on investment. We invite you to contact us to discussyour project and get a personalized quote.

  • With over 15 years' experience, Planning Media offers 

    • Expertise and experience: proven results in the field.

    • Personalized approach: strategies tailored to each customer.

    • Strategic partnerships: access to premium locations thanks to strong relationships with broadcasters.

    • Access to exclusive data: use of tools such as Numeris and NLogic for precise targeting.