On October 21, 2025, OpenAI unveiled Atlas, a brand-new web browser powered by ChatGPT. Atlas presents itself as an intelligent alternative to traditional browsers, and marks a major step forward in the way we interact with the web. Beyond the technology, this launch could transform browsing, information retrieval and even the way online content and services are consumed.

AI is transforming search, but the basics of SEO remain. Adapt your strategy to stay visible in this new world.