Why work with a marketing agency?

A marketing agency is much more than just a service provider: it is a real growth driver. In a fiercely competitive digital environment, more and more companies are choosing to surround themselves with experts to build an effective, visible, and profitable strategy.

Whether you are an SME, a startup, or an established company, working with a digital marketing agency allows you to focus on your core business while specialists optimize your results. Here is a comprehensive overview of the services, benefits, and results you can expect when you team up with marketing professionals.

1. A range of services tailored to your needs

At Planning Media, we offer all the key services to propel your brand forward. With a human, creative, and performance-driven approach, our team of experts adapts to your needs to offer comprehensive and scalable solutions. Here is an overview of our services.

Digital advertising: attracting the right customers

Digital campaigns are essential for generating conversions. Our agency can:

• Create and manage your campaigns Google Ads to appear at the top of search results.

• Develop campaigns Meta Ads (Facebook and Instagram Ads) to capture attention in the news feed.

• Explore platforms such as TikTok Ads, LinkedIn Ads, and Reddit Ads, depending on your target audience.

• Optimize cost per click (CPC), click-through rate (CTR), return on ad spend (ROAS), and your customer acquisition cost (CAC).

Need help with your digital campaigns?

SEO: long-term organic visibility

Search engine optimization (SEO) search engine optimization (SEO) ensures a lasting presence on Google. A specialized agency will:

• Perform a technical and content SEO audit.

• Create optimized content for your pages, blogs, and product listings.

• Integrate a SEO, GEO, and AEO.

• Optimize technical elements: tags, titles, site structure, loading speed.

Does your website deserve more visibility? 

Social media: building an engaged community

Social media management social media management is a crucial part of your brand image. An agency helps you:

• Establish a content calendar tailored to your communication pillars.

• Create video clips, reels, UGC, and other engaging formats.

• Manage distribution, interaction, and performance through customized dashboards.

• Optimize each post according to the platform: Facebook, Instagram, LinkedIn, TikTok, YouTube, etc .

Let us manage your social media accounts!

Video and photo content creation

The visual era is well and truly upon us. A content creation can:

• Produce your corporate videos, product photos, and brand images.

• Offer turnkey filming for professional results.

• Implement a video content or organic content strategy for social media.

Want content that makes your brand shine? 

A high-performance website aligned with your objectives

Your website should reflect your image and convert your visitors. An agency takes care of:

• UX/UI design with an attractive and responsive design.

• Development (WordPress, Shopify, custom).

• Hosting your website

A website in need of redesign? 

Email marketing: converting and staying in touch

Newsletters remain a powerful channel for building customer loyalty. With an agency, you get:

• Anautomated email marketing strategy.

• Sequences for welcoming, follow-ups, and abandoned shopping carts.

• Integration with your CRM (Hubspot, Mailchimp, ActiveCampaign).

• Attractive designs and tracking of open and click-through rates.

Ready to launch your next newsletter? 

2. Why choose a marketing agency rather than a freelancer or in-house management?

• Multidisciplinary team: strategy, copywriting, design, advertising, SEO, web, video.

• Access to professional tools (Meta Business Manager, GA4, Zapier, SEO software—advanced GEO, etc.).

• Save time: you can stay focused on your expertise.

• Overall vision: consistency between your marketing, sales, and communication activities.

• Adaptability: the agency can evolve with your growth.

And the best part is that at Planning Media, we get involved in your project as if it were our own. We practically become your in-house marketing management team.

3. Case studies: concrete results

Ste-C4t real estate project

Full launch: website, advertising campaigns, organic content, newsletters.
Result: 160 units rented in 14 months.

A.M. Electric Group

Website redesign + Google Ads campaigns.
Result: +85% conversions within 3 months of launch.

Saint-Sauveur Arts Festival

Media strategy for a major cultural event.
Result: record ticket sales.

Discover more results.

4. How to choose the right agency?

Here are the criteria to consider when choosing your partner:

• Understanding your business objectives.

• Transparency regarding results, fees, and strategy.

• Clear methodology: strategy, execution, analysis.

• Quality ofsupport and customer service.

• Portfolio of client cases, testimonials, or references.
  

Whether you want to increase your visibility, attract qualified customers, or modernize your brand image, a marketing agency can transform your ambitions into concrete results. From digital strategy to content creation, online advertising to website redesign, the services are numerous... and powerful.