For media and marketing professionals, as well as business managers

Glossary of marketing terms and definitions 

A

  1. Digital accessibility

  2. Media buying

  3. Programmatic purchasing

  4. IP address

  5. Digital display

  6. Sponsored ad

  7. Online directories

  8. Call to action

  9. Mobile application

  10. Data analysis

  11. User path analysis

B

  1. Title tag

  2. Meta tag

  3. ALT tag

  4. Advertising banner

  5. Navigation bar

  6. Campaign review

  7. Corporate blog

  8. Ad blocking

  9. Conversion plug

  10. Feedback loop

C

  1. Editorial calendar

  2. Online advertising campaign

  3. Campaign relaunch

  4. Digital channel

  5. Heat map

  6. Mind map

  7. Data center

  8. SSL security certificate

  9. Fast loading

  10. Search key

D

  1. Release date

  2. Scrolling

  3. Deliverability

  4. Keyword density

  5. Adaptive development

  6. Website development

  7. Multiplatform distribution

  8. Audience data

  9. Structured data

  10. Digital press kit

E

  1. Advertising exchange

  2. Digital economy

  3. Content editor

  4. Clickable elements

  5. Automated auctions

  6. Advertising frame

  7. Online commitment

  8. Conversion funnel

  9. Performance evaluation

  10. User experience (UX)

F

  1. Robot file

  2. Digital loyalty

  3. News feed

  4. Breadcrumb trail

  5. Web form

  6. Broadcast frequency

  7. Adaptive features

  8. Internet Service Provider

  9. Search function

  10. Reactive format

G

  1. Keyword generator

  2. Geolocation

  3. Campaign management

  4. Community management

  5. Tag manager

  6. Performance graph

  7. Advertising group

  8. Target group

  9. Your guide

  10. SEO Guide

H

  1. Web hosting

  2. Navigation history

  3. Hyperlink

  4. Publication schedule

  5. Domain inheritance

  6. Content hierarchy

  7. Click history

  8. Host (server)

  9. Content hub

  10. Hypertext

I

  1. Visual identity

  2. Image de marque

  3. Advertising printing

  4. Indexation

  5. Newsletter

  6. Digital influencer

  7. Structured information

  8. User-friendly interface

  9. Digital speaker

  10. User interaction

J

  1. Marketing jargon

  2. Online competition

  3. Web Journal

  4. Broadcast day

  5. Conversion day

  6. Data accuracy

  7. Digital quiz

  8. Interactive games

  9. Performance log

  10. Algorithmic judgment

K

  1. Web Kiosk

  2. Media kit

  3. Knowledge Graph

  4. KPIs (key performance indicators)

  5. Digital kiosk

  6. Content Kanban

  7. Kilobyte (KB)

  8. Keylogger (keystroke logger)

  9. Interactive kiosk

  10. Brand kit

L

  1. Campaign launch

  2. Automatic playback

  3. Editorial line

  4. Redirect link

  5. Natural link

  6. Web localization

  7. Long tail

  8. Free software

  9. Project management software

  10. Customer Relationship Management (CRM) software

M

  1. Search engine

  2. Content marketing

  3. Influence marketing

  4. Relationship marketing

  5. Digital media

  6. Automated messaging

  7. Audience measurement

  8. Microconversion

  9. Caching

  10. Algorithmic update

N

  1. Smooth navigation

  2. Domain name

  3. Web Notification

  4. Number of clicks

  5. Number of visits

  6. Scanning

  7. Interaction level

  8. New window

  9. Secure browsing

  10. Visibility level

O

  1. Campaign objective

  2. Web organization chart

  3. Content organization

  4. Analysis tool

  5. Planning tool

  6. Design tool

  7. Web optimization

  8. Mobile optimization

  9. Search engine optimization (SEO)

  10. Outreach (content distribution)

P

  1. Home page

  2. Landing page

  3. Page views

  4. Digital course

  5. Social sharing

  6. Digital performance

  7. Campaign period

  8. Relevant content

  9. Tracking pixel

  10. Strategic planning

Q

  1. Traffic quality

  2. Interactive questionnaire

  3. Distribution quota

  4. Frequently asked questions (FAQ)

  5. Visibility quotient

  6. Content quality

  7. Fourth navigation level

  8. Web quiz

  9. Viewing quartile

  10. Digital daily

R

  1. Automatic recall

  2. Web copywriting

  3. Natural referencing

  4. Paid search

  5. Budget breakdown

  6. Digital responsibility

  7. Distribution network

  8. Online reputation

  9. Media coverage

  10. Feedback

S

  1. User scenario

  2. Digital security

  3. Audience segmentation

  4. Adaptive website

  5. Transactional site

  6. Source of traffic

  7. Web statistics

  8. Content strategy

  9. Site structure

  10. Campaign follow-up

T

  1. Click-through rate

  2. Conversion rates

  3. Bounce rate

  4. Loading time

  5. Multivariate test

  6. Page title

  7. Conversion tunnels

  8. Type of customer

  9. Dashboard

  10. Web technology