Advertising format specifications and recommendations

Dernière mise à jour: 19 février 2026.

Social and advertising formats Meta

Images

File type : JPG or PNG. Maximum file size: 30 MB.

Landscape: proportion of 1.91:1. Resolution of at least 1200 x 628 pixels.

Square: proportion of 1:1. Resolution of at least 1200 x 1200 pixels.

Vertical (stories): proportion of 9:16. Resolution of at least 1080 x 1920 pixels.

Remarks

  • For the vertical format, don't insert text, logos or other important content elements at the top (approx. 14%, i.e. 250 pixels) and bottom (approx. 20%, i.e. 340 pixels) of the image, to prevent the call-to-action or profile icon from obscuring these elements.

  • We need at least one of the above formats (square format to be prioritized). Ideally, we should have several versions of each format.

Videos

File type: MP4, MOV or GIF. Maximum file size: 4 GB.

Minimum video length: 1 second.

Maximum video length: 241 minutes

Square : 1:1 ratio (for computer or mobile)

Rectangle : 4:5 ratio (for mobile only)

Vertical : 9:16 ratio (for stories)

Remarks

  • Video subtitle: strongly recommended

  • Video sound: strongly recommended

  • We recommend a duration of between 15 and 30 seconds for optimum advertising performance.

Google Ads advertising formats

File type : JPG or PNG. Maximum file size: 5 MB.

Landscape: proportion of 1.91:1. Resolution of at least 1200 x 628 pixels.

Square: proportion of 1:1. Resolution of at least 1200 x 1200 pixels.

Portrait : proportion de 4:5. Résolution d’au moins 960 x 1200 pixels.

Vertical : proportion de 9:16. Résolution d’au moins 1080 x 1920 pixels. 

Landscape logo: proportion of 4:1. Resolution of at least 1200 x 300 pixels.

Square logo: proportion of 1:1. Resolution of at least 1200 x 1200 pixels.

Remarks

  • Avoid using text as much as possible; text should not cover more than 20% of the image.

  • We need at least one version of each of the above formats. For images, it's best to have more than one version per ad.

Videos (YouTube)

File type: MP4 or MOV (video must be imported to a YouTube channel; it can be unlisted)

6 seconds (Bumber Ads)

15 or 20 seconds (Trueview / inStream)

30 seconds and more (Trueview / inStream)

Remarks

  • Video subtitle: strongly recommended .

  • Video sound: strongly recommended.

Tik Tok advertising formats

TikTok In-Feed Ads

File type: MP4, MOV, MPEG, 3GP, or AVI

Duration: 5 to 60 seconds.

Maximum size 500 MB, minimum resolution 960 x 540 pixels.

Vertical: 9:16 ratio

Remarks

  • Video subtitles: strongly recommended.

  • Video sound: strongly recommended.

  • We suggest short videos of 9 to 15 seconds.