From strategic planning to measurable impact

At Planning Média, we offer you high-impact advertising campaigns that captivate your audience and boost your visibility on Meta platforms. Rely on our team of experts to develop effective media buying strategies that turn your objectives into tangible results.

Elevate your strategy

Advertising on Meta Ads (Facebook, Instagram, Threads and WhatsApp) is an essential tool for reaching and engaging your target audience. Thanks to its advanced features and vast network, we can help you create dynamic campaigns that capture attention and generate measurable results.

  • Reach your target customers with in-depth demographic, geographic and behavioral targeting.

  • Choose from image, video, carousel, collection and instant experience ads, for a message perfectly tailored to your audience.

  • Track the results of your campaigns in real time and adjust your strategies to optimize your return on investment.

  • Increase your brand's visibility and attract the attention of potential new customers thanks to precise targeting.

  • Whether your budget is limited or substantial, we adapt our strategy to maximize your performance.

Reach your goals

Brand awareness

Increase your brand's reach and awareness by targeting your ads to the people most likely to remember them.

Traffic

Redirect users to your website, app or social profiles to increase traffic and engagement.

Interactions

Get more messages, more purchases via messaging and more interactions on your publications.

Prospects

Increase the number of leads with instant forms and clear calls to action.

Promoting your application

Increase installations and events on your app with targeted campaigns.

Sales

Identify and target people likely to buy your products or services.

Video to achieve your goals

60% of time spent on Facebook is devoted to video, while 50% of time on Instagram is spent on Reels. The rise of TikTok has had a significant impact on Facebook and Instagram, making video essential to capturing attention on these platforms.

Video is therefore essential for capturing attention on Meta platforms. We can help you create engaging and relevant video contentvideo content, making sure it's entertaining, in vertical format and with sound. Investing in video can reduce your cost per result by 34% compared to a single image ad.

From attention to action

Reels are particularly effective at attracting attention, and can be turned into concrete actions. By working with experts, you can maximize the impact of your social network marketing campaigns.

Success on Meta social networks

We analyze your Meta Ads marketing strategy and create a plan tailored to your business needs and objectives. This includes :

  • An audit of your current account and past results.

  • User experience (UX) evaluation and analytic tracking.

  • Create and launch your campaigns, with a structure of target audiences and ads.

  • The implementation of analytical tracking and the creation of high-performance creative ads.

  • Performance and engagement measurement, with a customized dashboard.

Maximize your impact

Expertise and experience: Our team of experts will support you at every stage of your Meta Ads campaign, from visual creation to campaign management. Take advantage of best practices and the tools you need to maximize your return on investment.

Access to advanced tools: We use analysis, reporting and automation software to help you achieve your objectives.

Creativity and innovation: We bring an outside, creative perspective to your campaigns, designing striking visuals and messages that stand out in the news feed.

Artificial intelligence as an ally

Meta Ads platforms, increasingly leveraging AI, enable us to connect with the right audience, at the right time, in the right place. This technology makes the following more effective:

  • Targeting and personalization

  • Ad optimization

  • Dynamic content creation

  • Predictive analysis

  • Content moderation

Artificial intelligence on Meta Ads offers many advantages, but using a specialized agency is essential to maximize your impact. Our team of experts masters the latest trends and techniques in digital marketing, enabling you to benefit from customized strategies that meet your specific needs.

Case studies :

Pro-Nord Construction


3x more leads on Meta in 2024 than in 2023. We have also seen a 25% reduction in the cost per completed form. This success is the result of a diversified visual mix, incorporating videos, unique images and carousels, as well as a strategy focused on instant forms on Facebook. Thanks to precise targeting and a simple form with relevant questions, we were able to attract qualified leads.

Festival des arts de Saint-Sauveur

Since 2019, the Festival des arts de Saint-Sauveur has recorded a 34% increase in ticket sales, marking its best performance in its 33-year history. This success is attributed to better audience targeting, ensuring that our messages reach the people most likely to buy tickets. In addition, the use of high-quality visuals, both images and videos, played a crucial role. Finally, continuous optimization of strategies also contributed to this growth.

Contact us today!

Ready to take your business to the next level with an effective Google Ads strategy? Contact us today to discuss your needs and get a free consultation. Together, we'll develop a customized strategy that will maximize your results and return on investment.

Case Studies

  • Thanks to our Google Ads campaigns optimized for the new Solaia Condos project, we achieved remarkable results in record time. In just 2 months, more than 35% of Phase 2 units were sold. This performance is a testament to the power of well-targeted online advertising, which enabled us to capture the attention of potential buyers and maximize the return on investment for this large-scale real estate project.

  • Our Google Ads campaigns have been a real success, generating an impressive 100% increase in online sales year after year. Thanks to a well-targeted and optimized advertising strategy, we've been able to attract a growing number of customers while maximizing return on investment. 

  • Our Google Ads campaigns generated nearly 7,000 conversions while reducing the cost per conversion by $65. Thanks to a carefully thought-out advertising strategy and constant optimization, we not only increased the volume of conversions, but also maximized budget efficiency.

  • For the ABP Group, our Google Ads campaigns delivered a meteoric 300% growth in online sales in less than 12 months. By combining a precise advertising strategy with ongoing optimization, we've dramatically increased the brand's visibility and attracted a large audience of new customers.