Achieve success with your content strategy!
We are a media & web marketing agency that successfully builds powerful and profitable content strategies for our clients.
Visibility. Notoriety. Quality traffic on the website. Distinction from competitors.
A successful content strategy allows a company to position itself favorably in its field of activity. It's an effective way to showcase expertise and to stand out from the competition. With quality and strategic content, a company can quickly increase its notoriety among its customers, but also its relevance in search engines.
4 steps
Key steps to a successful web content strategy
Analysis and evaluation of your current content strategy
Establishment of the strategy according to your needs and business objectives
Review of existing content elements
Assessment of all your digital assets and existing content
Review your current brand messaging strategy
Analysis of your competitors
Research and analysis of your potential customers' behaviors
In-depth research on the different questions and queries that users have regarding your brand, products and services.
Creation of personas and profiles to understand the behavior of your current and potential consumers
Establishment of "Consumer Day". We want to be able to follow the steps that lead to the transaction
Establishment of a content plan and dissemination schedule
Preparation of a complete plan with the different content elements that will be produced (The elements can be blog posts, videos, infographics, Reels, etc.)
Establishment of a calendar with the dates of the different publications
Continuous strategy execution
Strategy optimization, proactivity, flexibility & consulting services
It is important to be flexible. That's the secret! If the content doesn't generate the desired actions, we take care of reviewing it and optimizing it.
We advise you, on an ongoing basis, on the different tactics to put in place to stay ahead of your competitors.
We are proactive on the different elements of punctual content that can be added to the initial plan (ex: promotion, event, etc.)
"We are a leader in the field of ERP for distribution, manufacturing and agri-food companies. Planning Media's team offers us a very good professional service. We are very happy with the results.
- Julien L. - President of Bluebee Software
Our approach
The Planning Media Experience
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Questions / Answers
FAQ
Why implement a content strategy?
First of all, a good content strategy promotes natural referencing resulting in qualified traffic on the website. It is also a good way to ensure consistency between the different communication media by adapting the content to them and publishing at strategic times. A successful content strategy also leads to a favorable attitude towards the company, distinguishing it from its competitors and bringing it notoriety. In addition, it is also a good way to guide and direct the consumer in his buying process.
How to define a content strategy?
First, it is important to know the positioning, DNA and personas of the company in order to develop a strategy in line with the marketing objectives. Then, an analysis of the current content and an analysis of the competition allow us to make improvements and identify the content that will be successful. Finally, we can plan the content and draw up an editorial calendar.
What is a persona?
In marketing, a persona represents a target group of a company. This target audience is reduced to one or more people. It is a fictitious person that is invented based on the general characteristics of the target audience. We give this persona a name, an age, a personality, tastes, a lifestyle or even its digital consumption. This way, we can develop a content strategy that really responds to the interests of the targeted consumer.
What forms can strategic content take?
When it comes to content creation, we often think of social networks, but in reality, content can take many forms. The most common are company blogs and frequently asked questions pages. But other smart ways can be just as effective, such as infographics, buying guides and how-to guides, quizzes and games, as well as product sheets and data sheets. Above all, make sure to always generate SEO optimized content for winning results.
Why should content be strategic?
The strategy behind the content is based on an analysis of the needs and interests of the consumers, but also on their life habits. Thanks to the various consumer data, we can choose strategic publication times. Thus, by publishing content that arouses interest in the targeted consumer, we promote natural referencing. The content must also be strategic in terms of search engines. By applying SEO principles, we optimize the visibility of a website on search engines.
