We understand that every company has unique needs.

That's why we offer a personalized Google Ads strategy and campaign creation service to help you achieve your marketing objectives. Whether you want to increase your visibility, attract more leads or improve your online sales, our team of digital advertising experts is here to support you every step of the way.

Why choose Google Ads?

Google Ads is one of the most powerful advertising platforms available today. Thanks to its extensive network and sophisticated tools, it enables you to precisely target users around the world, based on their behavior, interests and online searches. Whether via the search network, display, YouTube or other formats, Google Ads offers you a multitude of options to maximize your chances of success.

Our strategic approach

We believe that a successful campaign is built on a solid strategy. Here's how we do it:

Analysis of needs and objectives

We start by understanding your business, your objectives and your target audience. Whether you want to increase brand awareness, generate leads or maximize conversions, we'll tailor a strategy to your priorities.

Market research and competitive analysis

In-depth analysis of your market and competitors enables us to understand current trends and uncover positioning opportunities. This enables us to create campaigns that stand out and give you a competitive edge.

Definition of budget and bids

We help you determine the optimal budget for your campaigns and manage bids to maximize your return on investment. We constantly monitor performance and adjust strategies to stay within your financial targets while maximizing efficiency.

Creating ads

Our experts create powerful ads that grab the attention of your target audience. Whether it's text on the search network, display banners or videos on YouTube, we make sure your message captures interest and prompts action.

Advanced targeting and continuous optimization

Thanks to Google Ads' advanced targeting tools, we can deliver your ads to the right people, at the right time, in the right place. We regularly adjust your campaigns based on data and performance to ensure optimum ROI.

Monitoring and reporting

We provide detailed, transparent reporting on the performance of your campaigns. You'll know exactly how much you're spending, which ads are performing best, and how we're adjusting strategies to maximize results.

Our specific Google Ads services

  • Ideal for capturing the attention of users who are actively looking for your products or services.

  • Attract attention with visual banners on millions of partner sites.

  • Boost your online sales with specific ads for your e-commerce products.

  • Engage your audience with compelling, informative videos.

  • Maximize your results by harnessing the full power of Google's automation and artificial intelligence to optimize your campaigns across all channels.

Why choose Planning Media?

  • With over 13 years' experience in managing Google Ads campaigns, we've mastered all the tools you need to grow your business.

  • We keep you informed every step of the way, with clear reports and constant communication.

  • Our aim is to bring you tangible, measurable results. We don't just generate traffic, we focus on conversion.

  • A dedicated account manager is on hand to answer all your questions and optimize your campaigns on an ongoing basis.

Contact us today!

Ready to take your business to the next level with an effective Google Ads strategy? Contact us today to discuss your needs and get a free consultation. Together, we'll develop a customized strategy that will maximize your results and return on investment.

Case Studies

  • Thanks to our Google Ads campaigns optimized for the new Solaia Condos project, we achieved remarkable results in record time. In just 2 months, more than 35% of Phase 2 units were sold. This performance is a testament to the power of well-targeted online advertising, which enabled us to capture the attention of potential buyers and maximize the return on investment for this large-scale real estate project.

  • Our Google Ads campaigns have been a real success, generating an impressive 100% increase in online sales year after year. Thanks to a well-targeted and optimized advertising strategy, we've been able to attract a growing number of customers while maximizing return on investment. 

  • Our Google Ads campaigns generated nearly 7,000 conversions while reducing the cost per conversion by $65. Thanks to a carefully thought-out advertising strategy and constant optimization, we not only increased the volume of conversions, but also maximized budget efficiency.

  • For the ABP Group, our Google Ads campaigns delivered a meteoric 300% growth in online sales in less than 12 months. By combining a precise advertising strategy with ongoing optimization, we've dramatically increased the brand's visibility and attracted a large audience of new customers.

FAQ

  • We offer a complete range of Google Ads campaigns tailored to your objectives:

    • Search network: to capture immediate purchase intentions.

    • Display Network: to increase brand awareness.

    • Video campaigns (YouTube): engage your audience with visual content.

    • Shopping campaigns: for online retailers wishing to promote their products.

    • Performance Max campaigns: maximize conversions with a multi-platform strategy. These campaigns use Google's artificial intelligence to deliver your ads across all available channels (search, display, YouTube, Gmail, Discover, and Google Maps). These campaigns use keyword and audience group targeting, and combine text, video and display ads.

    • All upcoming campaign types from Google Ads: We're always on the cutting edge of technology and will be ready to serve our customers with the new AI Max campaigns for Search and Demand Gen campaigns as soon as they are available in Canada.

    Each campaign is customized to your industry, target audience and business objectives.

  • Yes, Google Ads enables precise geographic targeting. Whether you want to reach customers in a specific city, region or country, we configure your campaigns to reach the audience most relevant to your business.

  • Google Ads campaigns can generate results as soon as the first few days after launch. However, an optimization period of 2 to 4 weeks is generally required to fine-tune performance, adjust bids and maximize ROI.

  • We work with you to establish a budget tailored to your objectives, the competition in your sector and the desired reach. Using advanced analysis tools, we estimate cost-per-click (CPC) and cost-per-acquisition (CPA) to propose an effective budget strategy.

  • By choosing Planning Media, you benefit from..:

    • Certified expertise: our team is trained and certified by Google.

    • Customized strategies: every campaign is tailor-made.

    • Ongoing optimization: we monitor and adjust your campaigns to maximize performance.

    • Total transparency: you receive detailed reports on the results obtained.

  • We use key performance indicators (KPIs) such as conversions, cost per conversion, conversion rate and return on investment (ROI). This data enables us to evaluate the effectiveness of your campaigns and make the necessary adjustments to improve results.

  • A conversion represents a significant action taken by a user on your website after clicking on an advertisement. It can be, for example:

    • a phone call,

    • a completed form,

    • an online purchase,

    • a newsletter subscription,

    • a document download.

    That's what you want your visitors to achieve. Conversion tracking allows you to measure the return on investment (ROI) of your campaigns and optimize performance according to the actions that matter most to your business.

  • Absolutely. You have total control over your campaigns. You can modify, pause or stop them at any time, according to your needs and business objectives.

    If you have any questions about Google Ads campaigns, don't hesitate to contact us.