Get the most out of your data with our media & web marketing strategies
Expertise, consulting and execution that create value for your business!
Demand the best results!
We are the experts! Our obsession is user behavior. How to analyze it, influence it and measure it well.
4 steps
The key steps for the success of your media placement and web marketing strategic plan.
Analysis of your current media and web marketing strategies
Review of your business plan, your objectives and your overall strategic plan
Audit of your web marketing efforts
Review your current and potential customers, their behaviors, needs, habits and the experience you offer them on the web
Analysis of your competitors and their digital strategy
Planning tactics and actions that generate performance
Implementing quick actions that generate a return on investment
Planning of the schedule of key actions to be carried out
Implementation of performance indicators (KPIs) and an analytical dashboard to ensure that you are measuring what is driving performance for you and your business.
The key to success: execution of the media and web strategy
Execute planned web marketing actions
Respect the schedule and ensure delivery of the goods
Adapt well to changes that may occur along the way
Be proactive and do not hesitate to recommend changes if these can generate better returns
To achieve ongoing success: optimizing tactics
The secret to ongoing success in web marketing is to optimize your strategy based on the performance it generates
Be proactive, make changes quickly
Work closely with you, advising and training you continuously on what works and how to take you to the next level
We have vendors that we pay for work and we have partners that understand our business and do everything in their power to make our business successful. Planning Media is definitely a partner for us.
- François R. - President of EDPHY International
Our approach
The Planning Media Experience
Dominate
your competitors your industry by partnering with the best agency recognized and certified by industry leaders
Go beyond
your goals by investing wisely & effectively with a proactive growth partner, not just a regular supplier
Own
your accounts and especially your data which is a gold mine for your company
Take advantage of
100% transparency and no fixed-term contracts
Choose
an agency that understands that media placement and web marketing are services, not products to be sold in packages
Master
your vessel, but you will be guided by the best certified experts in the industry!
Questions / Answers
FAQs
What is a digital strategy?
Your digital strategy is the sum of your efforts, tactics and advertising investments in web marketing. It's like your business plan but focused on the experience you provide to your customers and prospects online.
How do I measure the success of my digital strategy?
This is the foundation! You must have a dashboard that includes the most important metrics to define your success. These metrics must be connected to your return on investment.
Can I change my digital strategy along the way?
Yes, the key to success in digital marketing is to be proactive with the results you get. It is important to react quickly if certain efforts are not paying off for your business.
I received an 80 page report for my digital strategy, where do I start?
Don't know where to start? That's normal. 90% of the success of your strategy is in the execution. You should have a simple and clear game plan with actions to execute on a schedule. And review it along the way based on the results. Be careful with action plans that are complex.