OFFLINE MEDIA BUYING
Discover how our expertise in offline media buying can transform your marketing strategy.
At Planning Media, we understand that the success of a campaign lies in the perfect balance between online and offline channels. Thanks to our strategic, personalized approach, we can help you reach your target audience efficiently and effectively.
Why choose offline media buying?
Despite the rise of digital media, traditional communication channels such as TV, radio, print and billboards still play a key role in successful marketing strategies.
Reach a large audience: Offline media reach mass audiences, making them ideal for awareness campaigns.
Reinforce credibility: Campaigns on traditional channels are often perceived as more credible and reliable.
Create local impact: Local radio, regional newspapers and billboards are ideal for geographically targeted campaigns.
Our offline media buying services
At Planning Media, we offer a complete offline media buying service, including :
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We start with an in-depth analysis of your target market and campaign objectives to define the best strategy.
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Television, radio, press, billboards - we choose the media that best suit your audience and your objectives.
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Thanks to our network and expertise, we negotiate the best locations and rates to maximize your return on investment.
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We measure the impact of your campaigns and adjust our strategies in real time to guarantee the best possible results.
Why work with Planning Média for your offline media buying?
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Years of experience in offline media buying with proven results.
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Every customer is unique. We create strategies tailored to your specific needs.
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We have established strong partnerships with broadcasters and publishers to guarantee premium locations.
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We have access to exclusive, high-quality TV audience data, resulting in better targeting of advertising on linear and streaming channels.
Case Studies
Here's how we've helped companies boost their visibility through successful offline media campaigns:
Grisport Canada
A TV and billboard campaign that considerably raised brand awareness
10x increase in newsletter subscribers
50% increase in sales following campaign broadcasts
Boisvert Chevrolet and Saint-Eustache Chevrolet
Successful sponsorship and activation campaigns that generated incredible visibility with target customers
A targeted poster strategy and radio campaigns that had a direct impact on dealership visits
Ready to boost your marketing strategy with offline media buying?
Contact our team today for a free consultation.