Paid search or search engine marketing (SEM)
We are a firm of paid search experts (SEM) with the highest certification from Google
Instant results. Precise geo-tagged ads. Absolute monetary control.
Nothing is left to chance, paid search (SEM) is a 100% measurable strategy where only results count. If you don't create a precise bidding strategy, target the right audience and increase your visibility on Google, your competitor will.
4 steps
The key steps for the success of your paid search campaigns (SEM)
Analysis of your digital strategy
Establishment of the strategy according to your needs and business objectives
Audit of your current account (if applicable)
User Experience (UX) Assessment
Verification of analytical follow-ups
Analysis of your competitors
Creation & Launch of your campaign
Recommendations for landing pages to get the best conversion rate
Target audience structure
Implementation of analytical monitoring
Search for relevant keywords
Creating powerful creative ads to engage your prospects
Implementation of bidding strategies
Measure & Analyze performance
Creation of your personalized dashboard
Measure data including conversions from your SEM campaigns only (calls, online requests, chats etc.)
Measuring the return on investment (ROI) of your campaigns
Performance analysis of your website and/or landing pages
Optimization, proactivity & consulting services
We optimize your campaigns according to our analysis to constantly improve your performance
Creation of A/B/C/D tests to maximize your performance
We advise you on the next actions and/or technological tools beneficial to your business
We've been doing business with Planning Media for a year now and the stats don't lie, they do a great job in addition to helping us reach as many clients as possible.
Thank you for your work!
- Philip-André R. - President of Spacer Storage
Our approach
The Planning Media Experience
Dominate
your competitors your industry by partnering with the best agency recognized and certified by industry leaders
Go beyond
your goals by investing wisely & effectively with a proactive growth partner, not just a regular supplier
Own
your accounts and especially your data which is a gold mine for your company
Take advantage of
100% transparency and no fixed-term contracts
Choose
a firm that has understood that digital is a service and not a product that is sold in packages
Master
your vessel, but you will be guided by the best certified experts
Questions / Answers
FAQ
What is SEM/PPC?
SEM (Search Engine Marketing) is the integration of a web marketing strategy on search engines in order to directly reach your target audience and influence their choice. The goal of SEM is to increase your visibility on search engines and generate traffic and leads almost instantly. The synonyms used are Google Ads or Adwords.
Why would my company need SEM?
If you are looking to generate traffic and leads almost instantly, an SEM campaign is the best solution for you. Once your ad campaign is up and running, you'll start seeing the benefits quickly.
How much can an SEM campaign cost?
Each campaign is different since the strategy varies according to the respective objectives of the company. However, in order to ensure that your budget is spent appropriately, our team will be happy to assist you with a placement strategy. Do not hesitate to contact us for a quote.
What is a conversion?
A conversion is the total number of calls, emails or lead forms you received. In other words, it simply means that someone responded to your call to action. This is the most important unit of measurement.
What is a landing page?
A landing page is used in an advertising campaign to redirect Internet users when they click on a link. This page is created because its primary purpose is to convert, i.e. to get potential customers to take an action.
What is dynamic / fixed call tracking?
Call tracking helps us measure and evaluate the calls generated by your advertising campaign. In short, call tracking helps us determine the success of your digital campaigns.