EngageFront: A 100% Canadian programmatic solution
In a market increasingly saturated with digital advertising solutions, it's becoming a major challenge for brands and media agencies to stand out from the crowd. It's in this context that Planning Media is proud to present EngageFront, a cutting-edge programmatic solution developed by Pelmorex Solutionsthe company behind the iconic MétéoMédia.
A programmatic solution designed for the Canadian market
One of EngageFront's greatest advantages is its 100% Canadian roots. While many advertising platforms rely on international data that is poorly adapted to local realities, EngageFront relies on an exclusively Canadian audience, which provides a better understanding of Canadian consumer behavior. For brands looking to maximize their impact with Canadian audiences, this solution becomes a real strategic asset.
A unique synergy with MétéoMédia
Where EngageFront really stands out is in its integration into the meteorological ecosystem of MétéoMédia. This connection enables hyper-precise contextual targeting, based on real-time weather conditions. For example, a winter tire brand can automatically trigger its campaigns in regions where a snowstorm is forecast, considerably increasing the relevance and effectiveness of advertising.
Why choose EngageFront for your programmatic media buying?
Here's why you should choose a media agency that has developed expertise with EngageFront and offers its customers the solution:
Advanced targeting: Based on exclusive WeatherMedia data, EngageFront enables targeting based on weather, geolocation, online behavior and other contextual signals.
Verified, quality audience: With a 100% Canadian audience, campaigns reach target consumers directly, without impression dilution.
Compliance with Canadian regulations: Data collected complies with Canada's strict privacy standards, reassuring brands and users alike.
Access to innovative advertising formats
EngageFront is not limited to traditional programmatic buying. The platform offers a variety of creative and engaging advertising formats, from display to video to interactive. These formats are designed to maximize attention and engagement, while integrating seamlessly into the user experience.
Measurable results for high-performance campaigns
With EngageFront, brands have access to intuitive dashboards enabling them to monitor the performance of their campaigns in real time. KPIs (key performance indicators) are clearly defined, results measurable and optimizations easily activated to continually improve performance.
A solution aligned with the objectives of Canadian and Quebec brands
Whether to increase awareness, boost sales or strengthen engagement, EngageFront is designed to help brands achieve their marketing objectives in a safe, local and effective environment. Campaigns are not only precisely targeted, but also resonate with consumers through relevant, localized context.
Planning Media x EngageFront, the choice for programmatic media buying in Canada
For brands looking to leverage the power of local data, cutting-edge technologies and unique weather targeting, EngageFront represents a real opportunity. Offered by Pelmorex Solutions, a trusted Canadian company, this platform has established itself as the benchmark programmatic solution in the country.
At Planning Media, as aprogrammatic agencywe firmly believe that the future of advertising lies in relevance, transparency and technology. That's why we're proud to integrate EngageFront into our service offering to help our clients perform in the Canadian market.
Are you a brand or agency looking for a smarter, more local and more effective advertising solution? Contact us to find out how EngageFront can transform your programmatic strategy.
