How to position your company on Chat GPT?
A changing environment
You've probably already heard of organic search engine optimization, or SEO for short. Simply put, it involves creating, structuring and optimizing the content of a website to improve its search engine positioning.
Nowadays, we also talk about GEO, Generative Engine Optimization.
Artificial intelligence (AI) also represents a means of searching for information. A recent study revealed that 71.5% of respondents use AI tools to search for information, although 79.8% still prefer Google or Bing for general searches (source: Search Engine Land).
In April 2025, Apple reported a drop in searches via Safari (where Google is the default engine) for the first time in 22 years, attributed to the growing use of AI tools like ChatGPT (Source: The Verge).
This trend indicates that AI is becoming a complementary, even alternative, means of accessing information to traditional search engines. AI is not yet replacing Google, but it is changing search habits. Users are increasingly turning to conversational assistants for quick, synthetic answers. This underlines the importance for companies to optimize their online presence in order to be visible in these new search channels.
How can we adapt and benefit from AI?
1. Focus on structured, relevant content
Although ChatGPT doesn't crawl the web in real time, it can access information available online when a live search is launched. To maximize your chances of appearing in the results, your site's content must be well structured, optimized and perfectly relevant. This includes clear pages, well-defined sections and natural language that matches the questions your customers might ask.
2. Be present on authority sites
Your company's credibility depends in part on its presence on authority sites in your field: specialized media, professional platforms, industry partners and so on. The more your company is mentioned on these platforms, the easier it will be to find information about you during a search on ChatGPT.
3. Publish press releases and blog posts
Regular publications in the form of press releases, blog posts or case studies help strengthen your digital footprint. Fresh, well-optimized content increases the chances that information will be indexed and available online in an active search.
4. Participate in specialized forums and platforms
Being active in online discussions, whether on specialized forums or professional networks, helps boost your visibility. By sharing useful information and answering questions in your sector, you increase the chances of your company being noticed in live searches.
5. Using structured tags (Schema.org)
The use of structured tags (Schema.org) makes it possible to mark up essential information (name, address, services, contact details, etc.) in a way that search engines can understand. These tags facilitate access to your data during online searches.
Fundamental difference from Google
Unlike Google, where content is continuously indexed, ChatGPT performs a live search if the requested information is not in its database. Having a well-optimized site for SEO, with rich, well-structured content, increases your chances of being found in an AI search. By investing in a solid online presence, you ensure your company's visibility, even in this new era of conversational search.
No time to read it all? Here are the essentials.
With the rise of artificial intelligence and conversational agents, it's becoming essential for companies to maximize their online presence. Today, a well-optimized, structured website packed with relevant content remains the most effective lever for increasing your visibility. This environment is evolving rapidly, and it will be crucial to adapt so as not to miss out on new opportunities.
As a Planning Media client, you can rest assured that you'll be the first to know about new strategies that could strengthen your online presence. Do you have any questions? Don't hesitate to contact us - we're here to guide you.
