Cookie consent and digital campaigns

With the coming into force of Bill 25, the rules of the game for digital marketing have changed, bringing with it new challenges and opportunities. At Planning Media, we're here to guide you through these new legal requirements and optimize your digital campaigns.

The importance of cookie consent

The implementation of a cookie consent banner is now a legal requirement, dictated by Law 25. This measure aims to reinforce transparency and user control over their personal data. As a website owner, this directly affects the way you collect and analyze data, especially when it comes to conversion tracking.

"Bill 25 requires organizations to be more transparent about the personal information they collect through various means - including through their websites. It also aims to give citizens more control to protect their privacy.
What's more, in the majority of cases, with the exception of cookies used for website operation, cookies will now have to be deactivated by default. It will be up to you to activate them, if you wish." 

Source : Radio-Canada

Problems encountered

The addition of a cookie consent banner can lead to an apparent drop in recorded conversions. This is because users now have the option of refusing tracking, thus impacting conversion statistics. It's crucial to understand that this doesn't necessarily reflect a drop in interest or requests from your visitors, but rather a change in the ability to record certain actions on your site.

The solution?

Before implementing a cookie consent banner, it is essential to consult your Planning Media account manager. We'll help you configure your banner optimally to minimize the impact on conversion tracking while complying with legislation.

Adapting to Law 25 presents challenges, but also opportunities to improve your users' trust and engagement. At Planning Media, we're dedicated to providing you with the guidance you need to navigate these changes with confidence, ensuring that your digital campaigns remain effective and compliant with the legislation.

To find out more about how we can help you, please contact your Planning Media account manager today.