What is digital marketing?
Digital marketing is the use of digital channels to market products and services. It is essentially based on the use of the Internet and information and communication technologies (ICT). Here are some key elements of digital marketing
The organic search (SEO), paid paid search (SEM), social social network marketing (SMM) and e-mail marketing. Digital marketing also extends to influencer marketing, mobile marketing and programmatic advertising.
Digital marketing has the advantage of being measurable, targeted and often more profitable than traditional marketing. It continually adapts to new technologies, user behavior and market trends. The key to success in digital marketing lies in the ability to adopt an integrated approach. You need to combine several of these techniques, and continually adjust strategies according to data and feedback.
What is organic search engine optimization (SEO)?
Organic Search Engine Optimization (SEO) is the art of optimizing a website so that it appears in the natural results of search engines.
SEO stands for "Search Engine Optimization".
It aims to make a site visible on Google without paying for ads.
This means adjusting content, keywords and site structure.
The aim is to attract free visitors through good search engine positioning.
In short, SEO enables your site to be found easily on Google without having to pay for advertising.
What is paid search (SEM)?
Paid search (SEM) is a method of getting your site to the top of the search results by paying for it.
SEM stands for "Search Engine Marketing".
This involves paying for ads on search engines like Google.
These ads generally appear at the top or side of search results.
We generally pay every time someone clicks on the ad (this is called cost-per-click).
It's fast, effective, but costs money, unlike SEO.
In short, SEM allows you to pay for your site to appear at the top of Google searches.
What is social network marketing (SMM)?
Social media marketing (SMM) is the use of social platforms to promote a brand or product.
SMM stands for "Social Media Marketing".
It's all about creating and sharing content on sites like Facebook, Instagram, TikTok, Twitter, etc.
You can publish images, videos, articles or advertisements.
The aim is to engage users, increase visibility and attract customers.
It can be free (organic publications) or paid (targeted advertising).
In short, SMM uses social networks to raise brand awareness, interact with customers and increase sales.
What is e-mail marketing?
E-mail marketing is the sending of e-mails to a list of contacts to promote products or services.
It's all about sending messages directly to people's inboxes.
These e-mails can inform, sell or build customer loyalty.
It's a direct, personal way of communicating with customers.
These may include newsletters, special offers or new product announcements.
In a nutshell, e-mail marketing is a technique for reaching customers directly via their inboxes with promotional or informative messages.
What is programmatic advertising?
Programmatic advertising is a fast, automated way of buying advertising space online. In the past, to display an ad on a website, you had to contact the site directly, discuss and negotiate - a long and sometimes imprecise process. Today, thanks to technology, all this is simplified. Advertisers use digital platforms where they specify their budget, the type of audience they want to target and the kind of sites they'd like to appear on.
These platforms, called DSPs for advertisers, and SSPs for site publishers, work together almost instantaneously to place these ads in the best place. Everything is managed automatically, and buying decisions are made in a fraction of a second. In this way, programmatic advertising makes it possible to put products or services in front of the right people, at the right time, without the lengthy negotiations of yesteryear.
Planning Media's digital marketing
At Planning Media, we see digital marketing as a harmony of techniques and actions to connect companies with their target audience. Our services cover the entire digital spectrum:
SEO (organic search engine optimization)
Web content writing
Blog writing
Website audit
Keyword and competitor research
Optimizing the technical aspects of the web
Content optimization
Link building strategy
Analysis of statistics and reports
Maintenance
SEM (Search Engine Marketing)
Google Ads
Bing Ads
Campaign creation and management
Analysis of statistics and reports
Email marketing
Automation emails
Newsletter creation and dispatch
Analysis of statistics and reports
Marketing on social networks
Ideation and social strategy
Publication calendar
Publication execution
Photo and video content creation
Facebook Ads
Instagram Ads
TikTok Ads
LinkedIn Ads
Snapchat Ads
X Ads (Twitter)
Account optimization
Analysis of statistics and reports
Website creation and design
Design
UX
Programming
Hosting
Optimization
Programmatic advertising
Media buying
Beyond digital, our expertise extends to the implementation of 360° campaigns encompassing traditional media and programmatic ad buying. At Planning Media, we don't just offer services. We offer tailor-made solutions, sculpted to each customer's unique needs, to ensure sustainable growth and a strong presence in the digital landscape.
"Reputable agencies are often seen as full-service providers, meaning they are able to deliver the full range of digital marketing services. Large teams of industry experts in the core disciplines of SEO, content creation, web design and development ensure a seamless process for all elements of a campaign. This makes it easy to develop holistic strategies across multiple touchpoints, with instant feedback and collaboration ensuring higher quality deliverables."
- Richard Cornell, Forbes Board Member
That's exactly what we offer at Planning Media!
