The latest news & trends in media buying & web marketing.
Post COVID-19: Prepare your business offensive
We decided to prepare 3 simple and important tactics for you to consider to maximize your chances of scoring the winning goal in post-covid!
Solidarité Québécoise. Sell online!
With our new COVID reality, it is more important than ever to show solidarity with our Quebec companies that hire local people.
Covid-19 : We pull ourselves together and seize the opportunities
In difficult times, you have to be able to seize the opportunities that come your way if you want to be able to get back up.
Planning Media will be at Stratégies PME 2019
The Planning Media team will be present at the Stratégie PME Édition 2019 event which will take place on November 20th and 21st at the Palais des congrès in Montreal.
Your financial products as drivers of new customer acquisition
Find out how in the automotive industry your financial products can act as a driver for new customer acquisition.
Gain efficiency in managing your web marketing
In just 25 years, marketing has completely changed. There has been an explosion in the number of mediums available. More importantly, consumers now have absolute control over a brand's image.
2018 web trends for the automotive industry
With 2017 now behind us I offer my five predictions for 2018 so you can quickly adjust.
The world of Remarketing applied to the automotive industry
The term remarketing has been known for several years in the Internet advertising and e-commerce industry, but very little in the automotive sector.
The online customer experience: the key to success at the heart of your digital strategy
Today, we no longer talk about digital innovation, but rather about optimizing the online customer experience.
Promotion of your dealership
It's high time to plan your 2018 and include video content production. Get ahead of the competition and be ahead of the curve!
5 basic personnel management mistakes related to your online marketing activities
5 basic personnel management mistakes related to your online marketing activities
Louis-Pierre Desjardins wins the prestigious Volunteer of the Year Award at the RJCCQ Gala
Louis-Pierre Desjardins wins the prestigious Volunteer of the Year Award at the RJCCQ Gala
A look back at the HERO CONF Conference 2017 Edition - Los Angeles
On April 18th and 19th, I had the chance to participate in the largest annual conference on web marketing. Here are 4 points to remember to help you better understand and reach your end customer.
Web advertising
If you've been investing money in Internet advertising for several years without really knowing how your media dollars are being allocated and what their rate of return is, this column is for you.
Volunteer of the year!
Louis-Pierre Desjardins, one of the two founders of Planning Media, is among the 3 finalists in the Volunteer of the Year category at the prestigious Gala: Les Grands Prix de la Relève d'Affaires, presented by the Regroupement des Jeunes Chambres de Commerce du Québec (RJCCQ)
Google Adwords: several important changes
Google held its Annual Performance Summit on May 24th and took the opportunity to announce several important changes!
We are proud to sponsor one of the best networking events in Quebec!
Planning Media is pleased to support the business community by sponsoring the Youth Wing of the Chamber of Commerce and Industry Thérèse de Blainville (CCITB) and by the same token the famous Souper Tournant organized by the CCITB and a great committee.
Planning Media will be at the Google Premium Partner Event in Toronto on February 4th
The Planning Media team is proud to announce its presence at the Google Premium Partner Event taking place on Thursday, February 4, 2016 at Google's Toronto office.
5 tips to better exploit the full potential of your Google Analytics account.
In light of Cardinal Path's Google Analytics training that I had the chance to attend at the end of November, here are 5 tips that will help you better exploit the full potential of your Google Analytics account.