The latest news & trends in media buying & web marketing.
Eric Dufour becomes the Montreal Leader for SEMPO
Eric Dufour, Co-Founder of Planning Media, has been named a City Leader for 2015-2016. As an organizer and speaker for many SEMPO conferences, Eric will be responsible for executing SEMPO's action plan for the coming year.
BACK TO THE SEMPO EVENT IN JUNE 2015
The last SEMPO conference taught us that the digital marketing industry is changing at a faster pace than it seems!
Planning Media continues to engage with the business community
We would like to congratulate our co-founder, Louis-Pierre Desjardins, for his election as director of the Chamber of Commerce and Industry Thérèse-de Blainville (CCITB).
Back to C2MTL
We were present at the international scale C2MTL event that was held last week (May 26-28, 2015).
Media Planning will be at C2 MTL!
Planning Media will be present at the C2MTL event from May 26th to 28th!
Media planning at the 48h Entrepreneur
The Planning Media team will be present at the 48h Entrepreneur which will take place on May 1st and 2nd.
A look back at the Google Montreal Summit
On Tuesday, January 20th, the Google Summit was held in Montreal. This summit gave several agencies from the region the opportunity to meet and present the latest trends in the industry in a lunch conference format
January 20, 2015: Google Agency Summit in Montreal
The Media Planning team will be present tomorrow for the Google Agency Summit.
Google Digital Breakfast: a look back at the event
The Planning Media team organized a lunch conference in partnership with Google to present the major online advertising trends and discuss the different positioning strategies for businesses.
Google Exclusive Event: Digital Breakfast on December 3, 2014
We are hosting an exclusive event in collaboration with Google on December 3rd and you are invited.
2015 SEMPO Digital Advertising Outlook
Join us for the SEMPO: 2015 Digital Advertising Outlook conference in Montreal.
Planning Media is proud to support the Index-Design Circuit
The Planning Media team is proud to be associated with the Index-Design Circuit as a media partner. This event allows you to live the new experience of the design industry in Montreal.
Online store and internet advertising: What to expect?
A few basic rules to effectively measure the return on your advertising investment.
SEMPO Canada Event: Navigating the world of Native Ads
The Planning Media team will be present at the conference organized by SEMPO Canada on March 27th at Google Montreal.
Inglot Cosmetics Canada selects Media Planning
Inglot Cosmetics Canada selected Planning Media to manage the performance-based web media buying component for its online store across Canada.
Planning Media will be present at Infopresse Day - Digital Performance
We will be present at the Performance Numérique event organized by Infopresse this Wednesday, January 29, 2014 at the Cinéma Excentris
Christmas: How to prepare your online store!
According to a survey conducted for the Conseil Québécois du Commerce de Détail, the consumer spending of Quebecers in 2011 for the holiday season totaled 2.30 billion, including 55 million on the Internet.
Review of the SEMPO CANADA conference at Google
On September 18th, Eric Dufour, co-founder of Planning Media, gave a presentation on "Mobile Display Advertising" at a conference organized by SEMPO CANADA and held at Google's offices. The conference was attended by over 80 participants.
Consumer behavior in response to online advertising.
Consumers are used to seeing a multitude of advertisements and the effects of these are diminished as they become part of their daily lives.
Trend 2013: The popularity of RTB (Real Time Bidding)
RTB (Real-Time-Bidding) has been around for several years, but remains relatively unknown to most Canadian advertisers. RTB makes it possible to carry out (digital) media buying in real time, using a platform (DSP - Demand Side Platform) and an "Ad Server".