Inglot Cosmetics Canada selects Media Planning
Inglot Cosmetics Canada chose Planning Media to manage the performance-based web media buying component for its online store across Canada. With over 300 stores worldwide, Inglot offers its customers a wide range of products for the face (makeup), nails (nail polish) and a multitude of accessories.
The mandate is to create a profitable community of buyers for the online store. Planning Media will be responsible for managing paid search, Real-Time-Bidding (RTB), audience and remarketing strategies as well as social advertising.
The Media Planning team is very excited to be working on the national account. This represents a strategic step forward in the management of complex performance-based web media buying campaigns.