Eric Dufour becomes the Montreal Leader for SEMPO
SEMPO, the world's largest non-profit organization promoting the digital marketing industry, today announced the launch of a new initiative to provide an enhanced service offering to its members at the local level. The program, SEMPO Cities, replaces informal local groups and offers comprehensive support for local community activities. October will become "SEMPO Cities Month" with local events such as conferences and workshops to promote knowledge and best practices.
Eric Dufour, Co-Founder of Planning Media, has been named a City Leader for 2015-2016. As an organizer and speaker for many SEMPO conferences, Eric will be responsible for executing SEMPO's action plan for the coming year. A major conference will be held in October as well as several industry content publications such as evaluation criteria for choosing your agency, how to evaluate the success of your internet advertising campaigns, best practices in optimization, and more.
