YOUR SPEAKERS
Eric Dufour
Co-Founder & COO
Eric Dufour is passionate about entrepreneurship, marketing and horseback riding. He completed his studies in marketing at the John Molson School of Business (Concordia University) and led his student team to victory in the Pan-Canadian "CTV AD Challenge."
He began his career with one of Canada's largest media groups. After several disciplinary interventions for insubordination, Eric decided to go into business with his long-time friend, Louis-Pierre Desjardins.
Eric co-founded Planning Media with Louis-Pierre in 2010. Sharing the same passion, the two founders met at equestrian events when they were only about 10 years old. They then spent most of their summers competing in Quebec, Ontario and the United States.
Eric has quickly become an important figure in the digital marketing community in Quebec by organizing several important web events and giving many conferences, notably at major Quebec business events, Chambers of Commerce, Concordia University, ETS and at Google.
Samuel Fortier
Digital Performance Manager
Samuel does not like to write about himself, especially in the third person. He finds the exercise difficult, but does it anyway for fear of reprisals from upper management. He will undoubtedly end this text empty of all humility and question his taste for life.
If you haven't already done so, you'll understand that Samuel likes to laugh and no one is safe from his jokes!
Back to the bio... Samuel loves to learn and after obtaining his college diploma in business management, he continued his studies at the Université du Québec en Outaouais where he obtained his degree in Marketing. Throughout his school career, Samuel has also organized several benefit events for causes that are close to his heart.
Prior to joining Planning Media, Samuel worked in the golf industry for many years. During these years he also perfected his skills as a golfer and it is thanks to this hobby that he was able to develop his legendary patience, a virtue that was once not his. He also has a sense of exaggeration, which is why he already regrets using the adjective legendary to describe his patience... but then again, Samuel is a go-getter and never looks back.
In 2019, he joins Planning Media as a digital performance manager. This constantly evolving environment is an excellent opportunity to quench his thirst for learning on a daily basis. Samuel is driven by performance and results and is not afraid of challenges. He is always ready to listen and to surpass himself in order to help clients achieve their business objectives.
Emmanuelle Ruscio
Director of Strategy
With a keen competitive spirit and a desire to always go further, Emmanuelle was definitely born to win! Indeed, for several years and still today, Emmanuelle has distinguished herself on the equestrian scene by winning numerous awards, including in 2014 at the Canadian Interprovincial Equestrian Championships in show jumping by winning a double gold medal in individual and team. In 2019, now in western riding, she is qualified to compete in the prestigious St. Tite finals in the rescue race.
Throughout her school career, Emmanuelle has been very involved in various committees. Among other things, she organized her high school's Gala Méritas at Place André Mathieu in 2006 and she is also involved in several fundraising events for various community organizations.
In 2013, Emmanuelle completed her studies in marketing at HEC Montreal and then began her career at Planning Media as a digital performance manager. Throughout her career, she has had the opportunity to further her knowledge by participating in several training sessions across Canada and the United States.
In 2018, following the company's strong growth, Emmanuelle became Director of Operations and then ensured the training and growth of managers in addition to the coordination of various projects and client files.
As of 2021, she now serves as Chief Strategy Officer. In this role, she supports clients in their growth in a consultative capacity. By always being on the lookout for new solutions and new technologies encompassing web marketing, Emmanuelle ensures that each client at Planning Media benefits from the best possible strategies so that they can maximize their return on investment.
Alexandre Mensi
Director of Technology
Alexandre has over 20 years of experience in web development. He is also a professional photographer and one of the hosts of the popular Podastcast Les Dérangeants.
Alexandre has held several management, project management and consulting positions for the development of mobile applications, web applications and websites.
He is recognized for his expertise in the field of computer security, web hosting and WordPress website development. He joined the Planning Media team in 2021 following a growing demand for SEO expertise and website redesign using the WordPress platform.
Alexandre is the recipient of several awards in photography and closely follows the various developments related to computer security, web hosting and the WordPress platform.
Our Clients for whom we are proud to deliver excellent results day after day!
