Web publishers: generate more revenue online!

May 16th

MONTREAL, May 16, 2012 - Planning Media is proud to announce a new partnership to offer web publishers an innovative new way to monetize online content using ads based on the exact geographic location of the user in real time.

These geo-targeted ads are made possible by the concept of geo-fencing, an emerging technology that defines a virtual perimeter around a particular geographic region.

Planning Media is currently developing advertising relationships with web publishers to expand its online digital network. The company will provide ad operations and media sales services. By delivering impressions in a geo-localized manner, Planning Media is able to increase a content site's advertising inventory as well as increase the monetary value of the impressions.

"Traditional Internet is good and very important, but we need to prepare for mobile which will be a must in the near future. Web publishers will have to develop their revenue plan by integrating local advertising. The power is in location-based proximity marketing," said Eric C. Dufour, founder of Planning Media.

Media Planning

We are a web marketing agency working for your success!

Surpass your web marketing goals quickly. Invest smarter. Generate better data and more business intelligence. We create value for your business!