What are the e-commerce opportunities in 2022?

Nothing is a secret. E-commerce has become an important part of our daily lives and has changed our buying process from A to Z. Companies must increasingly think about the most efficient ways to reach their target customers. Many companies have started their first e-commerce experience in the last few years and many have seen their sales explode. 

After a lot of research and reading, we have identified 5 trends for you to explore in 2022 to get better results for your business.

Chatbots

Over the years, the machine learning has become more and more important in the digital world. We are now able to use artificial intelligence and automation to improve the customer experience. 

Chatbots are one of the best examples in this regard. Chatbots are able to communicate with customers on the live chat interface and allow for 24/7 customer service. Many companies are turning to this option which allows them to provide good customer service in addition to better meeting the needs of customers by directing them to exactly what they are looking for.

Voice shopping

Are you familiar with Siri or Alexa? According to several experts, predictions indicate a big increase in sales for voice e-commerce by 2023. The trend indicates that businesses will turn to voice shopping integration to make purchasing products even easier and more accessible for customers. 

Voice shopping, much like chatbots, allows you to interact with your customers in real time. This new way of doing business allows customers to get better customer service and recommendations instantly. 

Customer experience and augmented reality

As online shopping becomes more popular, customers want to know exactly what their new sweater will look like when they wear it, or if their new chair will match their desk. 

Augmented reality is a technology that allows you to see directly how that sweater will look on you or if the chair will fit in the room. You will be able to do this experience with your phone or your computer. E-commerce companies can benefit from adding virtual reality to their website, as customers will be able to see directly if this is the product they are looking for. 

The ecological aspect

Consumers are increasingly focused on having sustainable environmental practices. As such, there are strong trends for customers toward preferences of companies that opt for sustainable and renewable practices. 

And make no mistake, these types of practices are not just for green brands and products. Consumers want to buy their products from companies that make the effort, for example, to make changes to their products or to their transport packaging. This value is becoming more and more important to today's consumer and is therefore something that companies with an e-commerce business need to keep a close eye on.

Loyalty programs

Let's face it, the competition among companies that have an e-commerce business is going to increase considerably in the next few years. The number of new technologies is growing and more and more companies are choosing to sell online. 

So, that's why we consider that customer retention and loyalty programs should be part of your strategy. For example, companies will offer exclusivities and savings to their customers. This kind of loyalty program will create a bond with your customers and encourage them to buy again and recommend your products. 

Improve the customer experience first

There are several trends to follow closely in terms of e-commerce. By adopting some of these trends, you can quickly differentiate yourself from the competition. But keep in mind that in 2022, you need to think more about providing your customers with a seamless, convenient, simple and memorable shopping experience, because that's what's important to them. 

We are aware that the challenge is great for e-commerce. The task is complex. Whether it's for your data feeds or the implementation of shopping campaigns, at Planning Media, we have the resources. You can visit our e-commerce expertise for more information. 

If you wish to develop your e-commerce in 2022, do not hesitate to get in touch with us.