What is a Google Premier Partner?
The program
Google partners are primarily advertising agencies, digital marketing professionals and online consultants who have the knowledge to manage advertising accounts. Google Premier Partners are the primary partners with proven ad skills and expertise. They are the lead firms that are recognized by Google. These agencies manage a higher volume of spend and meet additional criteria for certification and performance.
The following are examples of the criteria they must meet:
meet advertising expenditure requirements
enable agency and client revenue growth
maintain and develop their customer base
What are the differences between Google Partner and Google Premier Partner?
There are 2 types of certifications at Google. Either the Google Partner certification or the Google Premier Partner certification. But what is the difference between them? It is the criteria to access it.
Google Premier Partner
Awarded to the top 3% of participating companies each year. Starting in February 2022, your company will need to earn the new Google Partner badge and be granted Google Premier Partner status to be a Google Premier Partner.
Status is granted based on: annual advertising expenditures, customer growth and customer retention.
Google Partner
Your Google Partners registered ad manager account must have a minimum optimization score of 70%.
You must have a minimum of $10,000 for advertising expenses over 90 days
You must have a minimum of 50% of your account strategists certified in Google Ads
Real experts you can trust
Google Partners know Google Ads better than anyone else. They have passed the Google Skillshop certifications according to their specialization (search, display, apps, shopping, video). So while an agency may say they know all types of ads, the badge provided by Google indicates the areas in which they have actually gained experience and experienced long-term success. There are two types of badges that have different functionality:
Dynamic badge:
The dynamic badge shows the company name and its specializations when you hover over the three dots in the right corner. You can use this badge only on your website and additional domains listed on your website.
Static badge:
The static badge lists the specializations you have acquired. Users do not need to hover to see your areas of expertise. This badge is used for marketing materials, both online and offline. You cannot use this badge on your website.
Continuous improvement in results
Google Premier Partner states that a partner must continually deliver positive results for their clients. When you hire a Google Premier Partner, you're working with a company that knows how to get results and does so consistently for their clients.
Agencies must generate revenue and results for their clients. They must maintain a certain level of success to remain in the program. So when you choose a Google Certified Partner, you are working with someone who will deliver results for your business through Google Ads.
Better accessibility
One of the most advantageous privileges of being associated with a Google Premier Partner is that it has a direct link with Google. If you are running a campaign on Google and you have questions or problems and you contact Google from that point, it is likely to take a long time to get an answer. Whereas, if you work with a Google Premier Partner, you get a direct link to Google and therefore faster responses.
Working with a Google Premier Partner
There are several advantages to choosing an agency that is a Google Premier Partner, as mentioned above. Google partners have several criteria to meet. For example, they ensure that ad spend requirements are met, they enable agency and client revenue growth, and they maintain and grow their client base.
Planning Media is pleased to be certified by the highest certification in digital marketing. We invest in the knowledge and expertise of our team. With the industry changing so rapidly, our experts need to be on top of new trends.
We want to provide you with digital marketing expertise that creates value for your business. We rely on human customer service combined with unparalleled operational intelligence to achieve digital marketing success. Learn more about our expertise.
