Is Google Ads profitable?
The answer? Yes, after several years of expertise, we can confirm that Google Ads is a very powerful advertising tool. Target qualified prospects, generate a high return on investment (ROI), develop leads and sales. This is what Google Ads promises, when it is well mastered.
Here are some statistics to back this up:
90% of computer searches are done on Google (statista.com)
3.75% is the average conversion rate for Google Ads (webfx.com)
90% of consumers say ads influence their purchasing decisions (clutch.co)
But how to build a profitable Google Ads campaign? Here are our best tips!
Reduce campaign costs
It is not normal that your Google Ads campaigns cost a lot of money without the return on investment that is due to you.
Here are some steps you can take for cheaper and more profitable Google Ads campaigns.
Learn to use it well: Learning to use this platform well can be tricky. It will take time and experience to master the platform perfectly. Take the time to learn about the account structure, match types, negative keywords and bidding strategies.
Read up on the subject, sign up for webinars or call on the advice from professionals.
Use more restrictive types of correspondence: Sometimes it is wiser to restrict the distribution of the campaign. This way you generate relevant clicks from an audience that is really interested in your product or service.
It is good to use broad query keywords, but you must add negative keywords. This way, you block irrelevant searches and make your investments profitable.
Set a realistic budget: Start by determining how much you can afford to spend. Then calculate how much to spend on a daily basis. When it comes to bidding, this is not an easy task.
Our advice? If you are a beginner and want to keep control of your cost per click and expenses, go with manual bidding. That way you are in control.
Automatic bids are often more effective, but are more complex to use, since we need to be able to define the right strategy according to our objectives and modify certain parameters over time, depending on performance.
Track spend: Stay active, review KPIs and spend daily! Take time each day, make sure your keywords aren't triggering irrelevant clicks, and use auto-bids carefully.
➡️Beware of algorithm updates! Some updates could cause your expenses to skyrocket!
If you keep a close eye on your account spending, you'll be sure not to waste any money!
Combine the paid strategy with the SEO strategy
SEO is a very important aspect of digital marketing. However, it is much less effective in the short term than a paid media strategy. Ranking on keywords related to our products and services in organic search can be very time consuming.
That's why it's interesting to add a paid search strategy to the organic strategy in order to get referenced quickly.
Especially if you are in a rather competitive market, paid search can help you position yourself effectively on more competitive keywords with strong commercial intent.
🤫psst... By the way, we recommend bidding on your own brand terms! Your competitors are probably doing it... Steal those clicks from them! Those kind of clicks tend to be cheap and it is your brand after all! 🤷♀️
Also, keep in mind that SEO is a very unstable science. You can follow all the best practices, but top rankings are not guaranteed. With PPC, the control is in your hands.
The winning formula? Optimize your site and its content for SEO purposes, while implementing an effective paid search strategy. Same thing for your social strategies !
Converting traffic
The magic of Google Ads lies primarily in its conversion power. With effective management, your paid search efforts can pay off big time!
But how do you convert traffic? Here are our tips.
Structure your account: With a well-structured account, you will be able to closely follow the evolution of each keyword. This way you can detect keywords that are too broad, irrelevant and have poor quality scores.
The way your account is structured will be a determining factor for winning campaigns.
Make your ads relevant: Google Ads can be very fickle about the relevance of your ads. Your keywords must match your ads which must match your landing page, otherwise you won't get conversions.
Do remarketing: Follow your site visitors, approach them with offers relevant to their needs. This is a chance to target visitors to return to your website so take it!
Make the most of your time
Paid search can be time consuming! If you don't spend the time necessary to evaluate, track and fine-tune your PPC campaigns, your results may drop off or never arrive.
If you have any doubts about your skills or motivation, don't waste any more money and call on the services of experts. By dealing with an agency specialized in digital marketing, you benefit from their experience and their multiple resources.
Focus your time and energy on efforts you control and let an agency Google Partner take care of your Google Ads campaigns!
Don't wait any longer and contact our experts !
