The latest news & trends in media buying & web marketing.
Planning Media will be present at Infopresse Day - Digital Performance
We will be present at the Performance Numérique event organized by Infopresse this Wednesday, January 29, 2014 at the Cinéma Excentris
Christmas: How to prepare your online store!
According to a survey conducted for the Conseil Québécois du Commerce de Détail, the consumer spending of Quebecers in 2011 for the holiday season totaled 2.30 billion, including 55 million on the Internet.
Review of the SEMPO CANADA conference at Google
On September 18th, Eric Dufour, co-founder of Planning Media, gave a presentation on "Mobile Display Advertising" at a conference organized by SEMPO CANADA and held at Google's offices. The conference was attended by over 80 participants.
Consumer behaviour in relation to Internet advertising: What factors will lead them to want to know more?
Consumers are used to seeing a multitude of advertisements and the effects of these are diminished as they become part of their daily lives.
Trend 2013: The popularity of RTB (Real Time Bidding)
RTB (Real-Time-Bidding) has been around for several years, but remains relatively unknown to most Canadian advertisers. RTB makes it possible to carry out (digital) media buying in real time, using a platform (DSP - Demand Side Platform) and an "Ad Server".
Young Quebec entrepreneurs in Russia
The goal of this mission was to meet with Russian business people to better understand their market and see if there was a possible synergy. The challenge was great considering the uncharismatic reputation of the Russians.
Planning Media flies to Russia!
Planning Media officially announces that it will be represented in Russia from June 16 to 23 by one of its founders Louis-Pierre Desjardins.
Web publishers: generate more revenue online!
Planning Media is proud to announce a new partnership that offers web publishers an innovative new way to monetize online content using ads based on the exact geographic location of the user in real time.
Louis-Pierre Desjardins appointed 1st Vice President Youth Wing CCITB
The Chamber of Commerce and Industry Thérèse-De Blainville (CCITB) is pleased to announce that four new directors will join the Board of Directors for the upcoming season: Alexandre Charland, Isabelle Nuckle, Louis-Pierre Desjardins and Nathalie Goyer.
Young Quebec entrepreneurs in China!
I recently had the chance to accompany 14 young Quebec entrepreneurs to China during a trade mission organized by the RJCCQ (Regroupement des Jeunes Chambres de Commerce du Québec). It was a great experience.